Emilie Druss
Art Direction & Design
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Helix

 

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follow your DNa

Helix is a DNA sequencing company that helps people use the information in their unique genetic code to make healthier choices in their everyday lives. We created the Follow Your DNA campaign to position Helix as the ultimate guide to unlocking the power of your DNA.

I designed the campaign look and feel, deconstructing the four shapes in Helix’s logo (based off the four building blocks of human DNA) to create a graphic, data-inspired visual style for use in the TV spots and across social and digital media.

Agency: Fortnight Collective
Creative Director: Noah Clark

 
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