Emilie Druss
Art Direction & Design
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JCPenney

 

jcpenney_
mom horror

To promote JCPenney's annual Halloween sale, we created short — and totally terrifying — videos that brought Mom's greatest fears to life. 

Agency: Victors & Spoils
Creative Director: Kate Kayne
Copywriters: Brock Johnson, Arthur Tanimoto
Art Director: Emilie Druss