Emilie Druss
Art Direction & Design
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Kraft Macaroni & Cheese

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kraft macaroni & cheese_
new-stalgic

When Kraft launched four new flavors of mac & cheese, it posed a problem: How would they compete with their original mac & cheese that people had loved for decades? We created New-stalgic.com, where fans could relive the flavors’ history that never happened, brought to life by faux vintage marketing artifacts and films. Fans could also listen to a New-stalgic Pandora station filled with new covers of old classic songs. It’s new. It’s nostalgic. It’s New-stalgic.

Agency: Crispin Porter + Bogusky
Creative Director: Michael Raso
Copywriter: Brian Caruso
Art Director: Emilie Druss
Art Director Intern: Matt Lowber
Design & Retouching: Toby & Pete

 
 

faux marketing artifacts

1954

1954

1962

1962

1969

1969

1972

1972

1987

1987

1967

1967

1977

1977

1983

1983

1989

1989

 

website

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pandora station

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SOCIAL

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