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Kraft Macaroni & Cheese

Art Direction / Design
Campaign: Noodlepoints

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For Kraft Macaroni & Cheese's celebration of Mother's Day, we re-created the classic cheesy needlepoint to create our own "Noodlepoints."

I created a custom cross-stitch typeface for the designs, and we stitched a few real Noodlepoints to give to KMC fans. 

 
 
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Agency:

Crispin Porter + Bogusky

Creative Director:

Michael Raso

Copywriter:

Brian Caruso

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