Emilie Druss
Art Direction & Design
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Upslope Brewing Co.

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UPSLOPE BREWING CO_
welcome to can country

Upslope Brewing Co. makes delicious, no-frills beer that is built to be enjoyed outdoors. The hero of the brand is the almighty can, which protects the beer, the drinker, and the planet from harsh sunlight, shattered glass, and environmental harm. We created the Welcome To Can Country campaign to stake our claim in the mountain West as the ultimate beer for the rugged land where no bottle dare go.

Media placements included a billboard entering Boulder, CO and a takeover of the arrival train in the Denver International Airport.

Agency: Fortnight Collective
Copywriter: Ari Levi

 
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