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FNV (Fruits & Veggies)

Logo Design
Brand Identity Design
Art Direction

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When First Lady Michelle Obama asked V&S to help her get kids to eat more fruits and veggies, we knew we needed more than a PSA. Meet FNV — a brand created from scratch to compete with marketing icons by acting like one. 

I designed the FNV logo, website, and co-creative directed its delightfully tacky and colorful social media presence. 

 
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Agency:

Victors & Spoils

ECD:

Noah Clark

Copywriter:

Brock Johnson
Andrew Bridgers

Art Director:

Travis Brown
Emilie Druss

Website Dev:

Legwork

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